Our Favorite "Creative" Content Series
Photo by Theo Crazzolara on Unsplash
One thing I love about being a “creator”—and I mean that in the truest sense of the word, as someone who brings things to life, zero to one—is the process. The spark of an idea. The grind of execution. The moment you finally share it with the world.
That’s the best part of social media too: not just consuming finished products, but watching other creators—founders, designers, marketers—open up their process. It’s both inspiring and instructive. And some do it so well, they turn their behind-the-scenes into content ecosystems of their own.
Here are a few of our favorite series right now:
How I Built This with Guy Raz
Guy has an unmatched interview style—equal parts warm and incisive. His ability to draw out raw, personal, and surprising details of an entrepreneur’s journey makes this podcast a masterclass in storytelling. If you’re building something, this is fuel for the road.
Justin Saul (Owner/Creative Director of Elwood)
Justin Saul’s YouTube is a perfect example of brand building through creative consistency. Elwood leans all the way into its Americana theme, and it shows across product, voice, and community events. Watching Justin and his team execute is like a living blueprint for how to commit to a brand identity.
Uncensored CMO
Uncensored CMO is exactly what the name suggests—raw, unfiltered marketing mentorship. If you’re a marketer, this is free game from veterans who’ve been in the trenches. No fluff, no jargon, just the truth about what work
Shopify Masters
Shopify Masters is the podcast equivalent of a founder’s toolkit. Whether you’re just starting out or scaling up, the conversations with industry experts and entrepreneurs go deep on the practicalities of building. Finance, marketing, product design—it’s a crash course in business growth.
DTC Pod
DTC Pod is where e-commerce and content strategy meet. If you’re running a brand, this podcast will leave you buzzing with ideas after every episode. It’s tactical, it’s current, and it nails the intersection of marketing and entrepreneurship in the DTC space.
Represent Clo
Represent Clo’s YouTube proves branded content doesn’t have to be boring. From BTS footage to campaign storytelling, they execute with polish and cultural credibility. This is what it looks like when a brand makes its audience feel like insiders.
Why We Watch
What ties all these series together is simple: they don’t just show the what, they show the how. It’s process as content. And for creators, marketers, or entrepreneurs, that’s the most valuable inspiration of all.
Because in a world where every brand is a media company, the best play might just be letting people see how you build.