House of Saka
Sometimes you want to drink cannabis instead of smoking it. House of Saka gets it. Founded in 2018 by cannabis industry insider Cynthia Salarizadeh and wine industry veteran Tracey Mason, House of Saka set out to create the world's first line of luxury cannabis-infused products made by and for women.
Launched in 2019, their Vinfusions combine Napa Valley wine with state-of-the-art cannabis infusion technology for an experience that's sophisticated, social, and simply delicious. No smoke. No hangover. Just premium wine grapes, THC, and a product designed to bring cannabis occasions into the mainstream.
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Challenge.
House of Saka was pioneering a new category: luxury cannabis-infused beverages made by and for women. They had a brand identity, but we needed to translate that into a brand voice that made the product feel relatable and down-to-earth—not exclusive or out of reach. The challenge was creating content and messaging that resonated with their target audience during the COVID pandemic, when social consumption looked completely different and people were redefining how they relaxed, connected, and celebrated at home.
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DISCOVERY
We mapped House of Saka's audience across three core profiles spanning millennials to Gen X: professionals building careers and seeking premium experiences, wellness-focused consumers exploring cannabis for relaxation and social connection, and established consumers prioritizing quality and lifestyle integration. We analyzed California cannabis spending patterns by generation, identifying that older demographics were increasingly shifting toward beverages and edibles over traditional flower—positioning House of Saka perfectly for market growth.
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STRATEGY
We developed a comprehensive content strategy across three pillars: Culture (music, art, gaming), Lifestyle (wellness, fashion, travel), and Education (cannabis science, responsible use, legislation). The goal was to position Good Smoke as more than a product—as a community hub for enthusiasts who appreciate quality and knowledge.
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CAMPAIGNS
We developed a structured 2021 content programming schedule that balanced education and lifestyle: Tip Tuesday for product education, Woman Crush Wednesday for community building, Mocktail Recipe Thursday, and lifestyle content Friday through Sunday during peak engagement windows. Content creation felt authentic—beautiful design, relatable messaging, and a brand voice that was sophisticated but never exclusive.
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MANAGE
We handled House of Saka's full digital ecosystem: daily social media management and original content creation, WordPress site management, SEO optimization, email marketing campaigns, and programmatic media buying. Real-time optimization based on engagement data, community management that fostered genuine connection, and performance tracking that tied content directly to business outcomes.
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Results
House of Saka established a digital presence that matched their product quality and drove real business impact. The brand saw a +2600% increase in sales for August 2021, proving that cultural fluency and consistent execution turn social media presence into revenue. A brand that feels premium, approachable, and distinctly theirs in a category still finding its voice.
