Doolce + Diego didn't exist yet. BoomHaus Creative Agency came to us to partner on building the brand from the ground up—not just marketing a product, but creating an entire brand identity, voice, digital ecosystem, and go-to-market strategy in a crowded pet wellness market. The challenge: launch a new CBD brand for dogs when the category is saturated with skepticism, establish trust and authority from day one, build a community that actually engages (not just follows), and drive e-commerce revenue through channels that convert—especially TikTok and TikTok Shops.

We identified the Doolce + Diego customer as a dog owner who treats their pet like family, values transparency and quality ingredients, and is willing to invest in wellness products that actually work. They're not impulse buyers—they research, they read labels, they ask questions. Our job was to meet them where they are: skeptical but hopeful, scrolling TikTok for real reviews, reading blogs for answers, looking for brands that feel trustworthy, human, and culturally fluent.

We didn't just create a marketing plan. We built Doolce + Diego's entire digital and social ecosystem alongside BoomHaus Creative. There wasn't a component of branding, marketing, or digital strategy we didn't touch: brand voice development, social media strategy across all platforms, TikTok Live hosting, community engagement, email marketing, blog content, UGC campaigns, customer support, music curation. Everything.

The strategy centered on three pillars: Education (answer every question a dog owner has about CBD, ingredients, dosage), Community (build real relationships, not just followers), and Conversion (make buying easy, trustworthy, and immediate—especially through TikTok Shops).

We didn't just post content—we built an ecosystem that served every stage of the customer journey.

Social Content: Product features, customer testimonials, behind-the-scenes moments, and educational posts that made plant-focused wellness feel accessible, not intimidating.

Bark Times (Blog & Newsletter):
We created Bark Times as Doolce + Diego's content hub—part educational resource, part community newsletter. Key content series included:

Doolce + Diego: Favorite Things – An original content series featuring product recommendations, lifestyle tips, and curated finds for dog owners.

Can Dogs Eat... – A recurring series answering one of the most-Googled questions by dog owners, driving SEO traffic and establishing authority

"No Prescriptions" Campaign (Brand Launch/Go-to-Market):
We launched Doolce + Diego with a bold positioning: plant-focused wellness without the vet visit, without the prescription, without the mystery ingredients. The campaign emphasized transparency, accessibility, and empowerment—giving dog owners the tools to make informed decisions about their pets' health. This set the tone for everything that followed.

"Not Those Other Meal Toppers" (Product GTM Campaign):
We expanded Doolce + Diego's plant-focused wellness line with Functional Mushroom Meal Toppers—and positioned them as the alternative to what's already on the market. The campaign centered on education: breaking down the benefits of functional mushrooms for dogs (Skin & Coat, Immunity, Joints, Digestion) in a way that felt accessible, not overwhelming. The message was clear: these aren't just trendy toppers—they're backed by purpose, research, and real benefits your dog can feel.

Moms of Dogs (Mother’s Day Campaign):
We celebrated the dog moms—the people who don't have human kids but treat their dogs like children. Heartfelt content, user-generated stories, and community moments leading up to Mother's Day. It wasn't a sales push—it was a cultural celebration that resonated deeply with the community and reinforced what Doolce + Diego stands for: dogs are family.

Peanut Butter Collection (TikTok Shops):
We launched Doolce + Diego's peanut butter line exclusively through TikTok Shops, leveraging live shopping events to create real-time engagement and immediate purchases. The platform became a primary e-commerce driver, combining product discovery, education, and checkout in one seamless experience.

We managed everything, every day: social media content creation and posting across Instagram, Threads, Facebook, TikTok and TikTok Live hosting; blog content writing and publishing; email marketing campaigns and newsletters; community engagement and customer support; UGC campaign coordination; and music playlist curation. From brand voice to customer service to live shopping events, we built and managed the full digital ecosystem.

Doolce + Diego launched with a complete brand identity and digital presence that felt established from day one. TikTok and TikTok Shops became major e-commerce revenue drivers. A loyal, engaged community that asks questions, shares stories, and advocates for the brand. Content that educates, entertains, and converts. A blog that ranks, a newsletter people actually read, and playlists people actually listen to. And a brand voice that's unapologetically direct, helpful, and human (yes, one of their products is called "F*ck Cancer"—and customers love it).